Australian Entrepreneur

Rhys Southern

Australian Entrepreneur, SEO Professional, Public Speaker

Rhys Southern (Born 28 August 1996) is an Australian entrepreneur, SEO Professional and public speaker that has been running businesses since he was 12. Rhys is a leading member of the SEO community and has grown multiple multi-million dollar companies. 

Introducing Rhys

Running Companies

Rhys has been a part of running companies since 2008.

Client Satisfaction

On average 98% of Rhys clients are happy with the results.

Dedication

Rhys is 100% dedicated to helping you.

Background

Rhys Southern, a quintessential example of entrepreneurial zeal and technical aptitude, hails from Brisbane, Australia. From a young age, Rhys demonstrated a profound fascination with computers and marketing, realms that seemed to perfectly align with his innate curiosity and analytical skills. His early days were spent navigating the complex world of computer networking and technology, not just as a hobby but as a budding passion that would shape his future career trajectory.

Rhys’s entrepreneurial spirit was ignited early. At the tender age of 12, he was already running a lawn mowing business alongside his father. This early venture into the business world taught him the value of hard work, customer service, and the importance of reliable service delivery. These formative experiences in managing a business, even on a small scale, provided him with practical insights into business operations and customer interactions, laying the groundwork for his later ventures.

His initial forays into the world of technology were not merely casual interactions but a series of deliberate explorations that solidified his understanding of digital landscapes. This self-taught expertise laid a robust foundation for his eventual pursuit of a career in digital marketing. His experiences during these formative years, ranging from assembling computers to setting up network connections for friends and family, were critical in developing a deep-seated knowledge of the technical aspects that underpin today’s digital economy.

Family History

Rhys has spent years researching his family history. You can find a summary of the information below:

Rhys is in the Debrett’s Baronetage and Peerage book. Mentioned under the Hoskyns family.
Rhys has a direct relation to the Hoskyns Baronet family, the Stanhope baronet family, the Scudamore Family (A British noble house dating back to the 11th century), Celtic kings, post-Roman kings, the famous Coel Hen, and all the way back to Beli Mawr the Great, showing a link to the Virgin Mary and therefore Jesus of Nazareth (Jesus Christ).

Other notable relations include Rhys’ 11th great-grandmother being Lady Mary Anne Berkeley – A known mistress to King Henry VIII.
Link to Saint Helena (Grandmother of Constantine the Great).

Also related to Southern, is Clara Southern. Rhys’ great-great aunt. She was an early Australian painter, famous for her wattle watercolours painted in Victoria, Australia.

Education:

  • Ithaca Creek State School, Bardon (2004-2007)
  • Ashgrove State School (2008)
  • The Gap State High School (2009-2013)
  • Advanced Diploma of Audio Engineering, JMC Academy, Brisbane (2015-2016)

Career Path

Rhys Southern’s professional journey is a testament to resilience, strategic pivoting, and visionary entrepreneurship. It began in the competitive world of e-commerce, where Rhys ventured into selling products on Amazon using the Fulfilment by Amazon (FBA) service. This platform allowed him to store his products in Amazon’s fulfilment centres, which directly managed the packing, shipping, and customer service for these items. Despite the promising convenience of the FBA model, Rhys faced a steep learning curve. The challenges of navigating the saturated marketplace, mastering product selection, and optimising listings were significant, but they laid the groundwork for his skills in online marketing and business analytics.

The initial phase of his career, although filled with trials, sparked Rhys’s deep interest in digital markets and consumer behaviour. However, his journey took a dramatic turn when he co-founded a real estate lead generation venture. This business aimed to harness the power of digital marketing to generate leads for real estate agents. Despite the innovative approach and the burgeoning potential of digital marketing in real estate, the partnership encountered unforeseen challenges. Differences in vision and strategy eventually led to the dissolution of the partnership. This setback, though disheartening, proved pivotal in Rhys’s career.

Choosing to view these challenges as learning opportunities rather than failures, Rhys took his newfound knowledge and experience to embark on a solo journey. His next and most impactful venture began with a full pivot towards specialising in Search Engine Optimisation (SEO). Recognising the immense potential of SEO in transforming business visibility and success, Rhys founded Top Hill Marketing Solutions. This venture was born from his passion for digital marketing and his commitment to leveraging his expertise to support local businesses.

At Top Hill Marketing Solutions, Rhys and his team focus intensely on helping local businesses amplify their online presence. The company isn’t just about improving search engine rankings; it’s about creating holistic and strategic SEO practices that contribute to substantial and sustainable business growth. Rhys’s approach involves a thorough analysis of each client’s market position, competitive landscape, and long-term objectives. By aligning SEO strategies with broader business goals, Top Hill Marketing Solutions ensures that SEO is not just a marketing tactic but a foundational business strategy.

Under Rhys’s leadership, the company has grown from a fledgling startup to a leading SEO consultancy known for its ethical practices and results-driven approach. Rhys’s deep understanding of search algorithms combined with his commitment to providing value-led services has allowed his clients to achieve remarkable growth in highly competitive sectors. From optimising website architectures for better crawlability to crafting content strategies that resonate with target audiences, his strategies cover every aspect of SEO.